If there is one thing that gets people relatively annoyed is that their data is not available for a certain amount of time. You can’t get to your sales data, orders cannot be fulfilled, your tracking and tracing options for your goods on their way to your customers does not show up etc. That makes you really crunching your teeth whilst waiting for this stuff to come back. Take that feeling into your head and extrapolate it to the point you start to realize this will not return, ever…….got it? That is when data-corruption has made its mark.